I had the pleasure of being interviewed by Jenna Rose of Pierce Mattie Communications for their company blog that is highly renowned throughout their industry. Who’s Pierce Mattie, you ask? Its just one of the world’s most influential public relations agencies representing leading brands in the area of Beauty, Grooming, Fashion, Health, and Fitness. “Hey Dude, Have You Seen My Men’s Grooming Kit,” was the title of the blog post that featured my experience and observations with Men’s Grooming.
Below is an excerpt from the article that discusses the grooming practices of celebrities, as well as how everyman should approach grooming. Thank you so much Pierce Mattie! Make sure toclick below to read the entire blog post and also see all the other great posts by this prestigious PR firm.
“QUESTION: How much of a collaborative effort is grooming male celebrities?
KRISTAN SERAFINO: A celebrity’s appearance is often a crucial component to their brand. This is true whether they are maintaining a look for a character or their personal appearance. My male celebrities have a keen sense of their brand, so they have considerable input. The celebrity – along with their agent, publicist and manager – utilize my experience to maintain that brand, but also have me advise them on the best ways to keep the appearance fresh and relevant.
QUESTION: Do your clients mind the public knowing they have professional help in the grooming department?
KRISTAN SERAFINO: Most of my male clients don’t mind the public knowing they work with a groomer since it is basically a part of their job. Regardless, I make it a personal policy to maintain strict confidentiality with my clients. Everything stays in the vault!
QUESTION: How important is it to train the guys on how to use the products on their own?
KRISTAN SERAFINO: So important, second only to product selection. Whether we’re talking about hair care or skin care, the way a product is used will ultimately determine its performance. Today’s grooming products have sophisticated formulations that react differently depending on the condition of the hair or skin. I teach my clients the basic principle behind each product, and then we tweak the usage according to their individual hair and skin type.”
Want to read the rest of the Q&A? Make sure to click here
“True beauty isn’t about perfection. By liberating people to realize this simple fact, we help them see the real beauty within themselves.” Kristan Serafino